The University of Antwerp has appointed Duval Guillaume and the media agency Initiative as their communications partners for the next three years. They will be developing new campaigns around the slogan “Bepaal mee de Toekomst” (Help Determine the Future), a line that was introduced by the former agency LDV. The University of Antwerp is the youngest university in Belgium and therefore less popular than the more established universities of Ghent and Louvain, which have existed for centuries. The big challenge for Duval Guillaume is to put the advantages of studying in Antwerp in the spotlight via fresh and original campaigns, encouraging students to choose the University of Antwerp over any other university. The fact that Duval Guillaume is situated in Antwerp and that the City of Antwerp is also one of their top clients, is of course a big advantage: they know what Antwerp is all about. The first campaign is scheduled to launch by the end of the year.