When your briefing is to do an image campaign for the banks, you know it’s going to be hard. And it’s even harder when people are still experiencing the aftermath of the financial crisis. This was the challenge given to us by Febelfin, the Belgian Financial Sector Federation.

So instead of sending out a message to the consumers, we let the consumers send out a message to the bankers.

And to do that, we turned to the next generation of talent. Because children do not only speak the truth… they are also the future of our society.

Their reactions are compiled in this movie.